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WHAT IS SEARCH ENGINE OPTIMIZATION?

What is Search Engine Optimization


SEO is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page by making strategic changes to your website design and content that make your site more attractive to a search engines potentialy resulting in higher search rankings.

Search engines want to deliver results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

Search Engines (Google,Yahoo,Bing) scan or crawl, different websites to better understand what the site is about, helping them deliver more relevant results to those who are searching for certain topics or keywords.

The biggest benefit of SEO is driving more traffic to your website, which will potentially improve the success of your website

There are many factors that impact SEO...

Content Marketing


'CONTENT IS KING'. The more relevant your website content is the better it will perform on search engines.

Some example of content include the following:
  • Blog posts and articles
  • Social media content
  • E-books
  • How-To Guides and Tutorials
  • Videos


seo


On-Page SEO


The on-page SEO factors are those elements that we include as part of the build process.
Some Examples are:
  • The title tag on each page tells the search engines what your page is about
  • A unique description tag on your web page which tells search engines a little bit more about the page
  • Building internal hyperlinks which helps search engine to easily scan and find content on the website
  • Image Optimization - Compressing images improve the load time of the site.
  • Image Name, Alt Tags - Alt-Tags assist with indexing of images on search engines
  • Mobile Responsiveness - Websites need to be easy to navigate, view and read on all mobile devices


Off-Page SEO


Off-page SEO are factors that we have limited control over.

  • Backlinks - Where other sites link to your site indicating to search engines that your are trustworthy.
  • Social Links - Like backlinks Social Links also increase the trust factor on search engines.


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